Monday, March 25, 2013
Changing the world through digital experiences
Changing the world through digital experiences - It’s a crazy time in the publishing world. People are wondering how they can build a bridge to the future when they still have to meet daily deadlines, Adobe told the audience at his presentation ‘changing the world through digital experiences.’ Adobe is making the tools available for bridge-building. Adobe entering a new golden age of content development. This is where the next wave is coming from. Adobe noted that the main challenges publishers face are reaching customers and managing costs while ad revenues are shrinking. Tablet editions of print works solve these problems by opening up new possibilities for selling content and ads.