Thursday, February 14, 2013
Themes to Watch in 2013
The Four Horseman of Digital Accelerate Their Influence Over the Internet Ecosystem - Amazon, Apple, Google and Facebook have been systematically expanding their sphere of influence using their core competency very strategically. Google’s search franchise and broad suite of applications have successfully been ported into mobile and the enterprise. Apple is now the second largest ecommerce company in the world through its iTunes business tied to its leading device business. Amazon, the largest consumer facing ecommerce business, has leveraged its vast knowledge in scaling online to build an enviable infrastructure organization that threatens leading software companies such as Oracle and IBM. And Facebook, the youngest member of the group, is investing heavily to make every aspect of a consumers experience social, from advertising and marketing to ecommerce.