Wednesday, February 6, 2013

Showroom Effect

Showroom Effect - Showrooming Has Become a Real Threat to Traditional Big Box Retailers, Showrooming is when customers shop at brick-and-mortar locations, often using scanners to compare prices, but then purchase the same item for less online. Showrooming has prompted traditional retailer powerhouses to pursue new strategies. Showrooming is an increasing problem for chains ranging from Best Buy to Barnes & Noble while at the same time showrooming has created a boon for Amazon and other online retailers.

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